Interview Series: Week 1 - Purple Cloud Studio

Hello! Yes, yes, it's that nutter promoting hand-made stuff again!

Not long ago, I put out a call on Zibbet for Crafters to come forward and share a little of their stories, a little of their lives with you all. Zibbet got such huge interest that I put the call on MadeItMyself, and have also gotten a few people responding in only a day or so!

I was going to wait a week and put in another filler for this week, but I have gotten responses to the questionaire I sent out, and I saw no reason to delay further. I will be putting up the "interviews" in the order in which I received them.

So now we begin.
The first response I recieved was from Michele of Purple Cloud Studio on Zibbet, "The place that takes gift giving to a whole new level..."

Name:
Michele Palenik

Craft:

Metal and Glass...mostly

Favorite material (or medium, whatever you want to call it!):

I really love every medium I try. Each material brings something to my table. Currently, my glass work is keeping me the busiest.

Most Popular Seller (whether it be online or at shows):
definitely my bowls and dessert sets

 Radiant Dessert Cups in Cobolt Blue

I can certainly see why!

What got you into your craft?

Necessity! My husband and I were starting our family and I wanted to be home to raise our children. I needed something that was environmentally friendly and a material that I could take from start to finish.

How did you learn your craft?

I got a 5 minute tutorial from a local glass blower! I pretty much took it from there!

Open Work Bowl in White Glass

Five minute tutorial..? Wow...

What about YOU? Who is the artist behind those wonderful items?

Hmmm, me, that is an interesting question...Marine Biology degree, lover of the esoteric, a lover in general, really into my family, I love a good play on words, we have an artsy and musical home (everyone plays an instrument, except me...I play the radio!!) I am pretty simple. Everything boils down to love anyway...

What is a typical "working" day for you? How does it usually start and end? How many hours do you spend crafting? How many hours do you spend on other things? What about distractions? I know we all have them! Do you usually accomplish all you wanted to?

It starts with seeing the kids and husband off to work, and then I hit the gym three days a week and bike ride or hula hoop the other days. I come home and check my list for the week. I have a list that I love checking things off as I go. I usually wake up with a color in mind to start my work for the day. This time of year, I am gearing up for shows and events and filling custom orders. I love having a home studio because I can do laundry in between getting a load of glass together. It runs pretty smoothly actually and I make sure to schedule time away too. If I spend too much time in "Michele-land", then my family suggests I make a lunch date with friends!! I feel my work day ends when I turn the dishwasher on and head off to bed. It is a long and happy day. I love what I do.

Coppery Feathered Party Mask in Leather

I'm sure you're not the only one who loves what you do! This stuff is awesome!

What happens when you Oops? Everyone has them. Do you get frustrated and destroy/start over, or do you go with the flow and see what comes out in the end?

"Oops" is part of my creating process!! I go with it. If something does not work, then it has some message for me to learn something new.

Upcycled Guitar String Bangle Bracelet with Purple Pigskin

Does that really say guitar string? That's wicked cool!

What is your design process like? How many tries does it take to be happy with the final product?

If I am working with a client, then I start with sketches and take it from there. Usually, I freehand my work and the end product is just what it is supposed to be. I have had a few occasions where a hammer is necessary...haha, the great thing about my glass is that it is done when you say it is done!! It is very re-recyclable. It is a great lesson in patience though!

What is your greatest roadblock, be it government regulation or that little frustrating thing that just likes to sneak up and stop you in your tracks? Broken needle? Jump ring jumping out of your pliers? Yarn knots? Cats? Dogs? The family hedgehog rolled about in your yarn basket?

Ewwwww, paperwork.

Green Gold Mottled Leafy Earrings

These are adorable, and I love the asemetrical aspect!

The all important pricing... Do you have a formula? Do you wing it? Do you feel your work justifies your prices?

I do feel my prices are correct for my skill level. I work from an hourly rate for the work involved and it varies from metal to glass to leather to whatever medium I am using. Far from a beginner, I spend frugally on materials, but always the best quality. I never skimp on materials! My formula for pricing is materials (including shipping costs), creative time (sketches, samples), packaging and marketing time and actual work time on the end product. Believe me, when you purchase my work, you are getting quality.

Dessert Cup Set in Purple, Berry and Green

These are cups? They look tasty enough to eat as they are!

And of course, is there anything else you'd like to say to our "viewers at home"?

Please visit my website http://www.purplecloudstudio.com/ and my Zibbet store http://www.zibbet.com/PurpleCloudStudio . I am custom-work friendly and I will make you the greatest gift-giver on your block!! Thank you Geri for featuring my little workspace!!

You're very welcome, Michele, and thank you for your willingness to show us all a little insight into your life as a hand-crafting artist.  With the things in your shop, I wouldn't doubt anyone purchasing your work as gifts becoming a favorite!



Not forgotten!

I know I promised a showcase for my last post, but I have had a better idea.


Watch this space, because coming soon, hopefully in the next week or two, I will be featuring artists, their items, their shops, and who they are.  I have had some great interest from the post I did on Zibbet's community, and have started one on MadeItMyself.  Though, since Etsy's forums are now stupidly set up, however, I'm afraid I can't repeat this there, since I'd have to join practically every team just to post to their forums, and while I'm not a stranger to hard work, that's just a little on the stupid side; I have jewelry to make, housework to do, my mother to care for, three cats to appease, my boyfriend to spend time with, and World of Warcraft to play. I do have a life, sometimes! I can't spend THAT long in the broken forums! So on that note, if you know an Etsy seller, or are an Etsy seller, contact me via Zibbet or MadeItMyself, or on Facebook. I'm not so pleased with where Etsy has gone, so I'm kinda separating myself from them, but I'll promote other places, and your Etsy shop if that's the only shop you have! Just because Etsy screwed me over in more ways than one doesn't mean it isn't working for others!

As I mentioned in many posts, hand-crafted items often have a story.  It's time the crafters of these items were brought out into the light to shine as much as their wonderful works of art.

What's really on that price tag?

This week I'd like to go a little more in-depth about pricing, and a little more about a hand-crafter's time.

Pricing is something very difficult for a lot, if not all, of us. We have to judge our pricing not only on our materials, but on our time, the relative economy, what people want, how complex the item is, its purpose, its quality, its ability to become a family heirloom, whether it is custom, or a special order, and the all-important "overhead".

For many, or most of us, this "overhead" can be anything from listing/selling fees, table/booth fees and other show or convention related fees, utility fees for electricity or water, studio rental, tools, equipment, and "other" supplies (for example, I would consider "silver cleaner" an "other supply" as it's only used as a finisher before
my products are photographed and put away until a buyer purchases them - it's not a material replaced every few weeks, or part of the actual jewelry I make).
Shipping and handling are another thing that a lot of people will balk at when they see a "high" price (anything over "free"). My shipping (and handling, as I only have one section for it), comprises actual shipping cost (postage), the cost of the mailer, the cost of the packing (extra bubble wrap/protective foam, etc.), the cost of packaging (the plastic zip-top bags and velveteen/flocked velvet/organza gift-bags I ship all my items with, or gift packaging; gift boxes, gift wrap and ribbon if gift packaging is requested - I do not charge extra for gift packaging, something many of us do - though most tend to charge extra, or even often have gift packaging in a seperate listing which incurs its own overhead costs), and of course my gas/car wear to get to and from town to ship the item from the post office, and also the time taken to stand in line at the post office. For international shipping, this cost also includes all customs forms, and so is higher.

Some people choose to include packaging as part of their item cost, and some choose to include it as part of their shipping cost to make shipping cost "appear" lower, even though that cost has only been transferred to the item cost, and is left out of shipping. That shipping and handling cost IS in there, visible or not.
One of the things most buyers do not take into account is the time taken to create an item. Even after the original design is made, if the item is duplicatable, such as my typical design of bracelet or my simple earrings, time WAS taken to design that item. Whether it took 20 minutes or 2-3 hours to trial-and-error design that FIRST item, time WAS taken to DESIGN. That shouldn't be tossed out the window when more of them are made, no matter how simple or complex the design. I might whip out a bracelet in more-or-less half an hour or so, but that original design took me 10-15 trial-and-error runs to make, disassemble and re-make until I liked the arrangement and decided it to be my main design. More complex items, such as my new line of earwraps and earcuffs, take a lot MORE time, and alot more trial-and-error, and many discards before I am satisfied with the item I present to the public. There's no need for someone to see the pile of twisted wire, the mess of cracked or broken crystal, or the clippings of said mess it took to disassemble a reject. UNLESS, that is, someone wants to see the actual process and a time-elapse to find out if said product is really worth its price. Most artists can't stand to show discards or rejects; it's just not how it works. That discard pile is always a lot more than most people think. Cracked pottery that didn't make it through the kiln, glass that shattered when fired, glazes that didn't set right, polymer clay that crumbled when fired, wood that cracked or split as it was nailed into place, glue that oozed and couldn't be sanded away all factor into the design process. VERY few products are perfection on the first try, and usually that product is not even to the satisfaction of the artist.

Custom and special order products are especially prone to this trial-and-error process; since they are specially ordered or custom items, the artist tends to demand absolute perfection. I know I do. I worry every time I make a slave-bracelet that it won't fit JUST right. My father worried that a certain type of book wouldn't fit into his shelves even after careful measuring, re-measuring and testing before final assembly. That vase might be just too short or too tall for the flowers it was meant for. Customer communication is key here, and many if not all artists working on a custom item will constantly ask little detailed questions that might seem "pestering", but will ultimately result in THE product that customer asked for.

Quotes are often given to a customer, but that customer must know that a quote is never a final price. Sometimes, the actual cost is lower, sometimes higher, depending on the final product. That seems like common sense, but often, it is not. I have had customers balk at a final cost, when a design took longer, required adjustments, or required more materials to do just what they wanted - though I have not yet (*knocks on wood*) had a customer NOT purchase the item they requested, and so far I have had positive reaction. This, sadly, is not always the case. Too many people focus on that quote, or the price of an item, and not its quality, or the time it took to create, or the materials, or any of the other costs involved to make an item tailored just for them.

Another hard to price category is the One-of-a-Kind. These items can be anything from simple to complicated to intricate to a fluke one-shot that was a first-try item that isn't what the desired effect was, but passes the quality-check to present to the public. Most of the time, an item that is OOAK is either extremely complicated, something that was designed to never be reproduced (or that can never be reproduced exactly), or something made of a limited-supply or limited-edition material. Since these items are the only one, their price is going to be higher than most other items of their type. A knitter might make a sweater with a fluke-pattern that looks awesome, and may never be able to knit it again. Since they can not reproduce the fluke, mistake, or whathaveyou that made that pattern, it is one-of-a-kind, while the same knitter may use a fade or gradient-color yarn on multiple sweaters producing different patterns of color; the same sweater, same knitting-pattern, same technique, etc., but each sweater is unique and could be called one-of-a-kind, provided that no two of those same-yarn sweaters look alike. To make myself an example again, my new line of earwraps and earcuffs are one-of-a-kind - at least the Elemental Series. I may make them again, but I will never use the same bead-weaving pattern, or the same wire-wrapping pattern. I might make it sort-of-kind-of close, but I will never be able to reproduce them, and to be honest, I will never try. I may use similar color schemes and general idea, yes, but they will never be the same. Each piece I make, no matter what it is, will always be unique since uniformity is always a question, but some of them are easily reproduced - like my earlier example of my most simple earrings and bracelets - they will not be one-of-a-kind. The earwraps/cuffs? I'll have very few of those that I could reproduce step-by-step, if any, including very simple ones. The ones that have the possibility of being made again will be, of course, a lower price than the ones there are only ONE of. Since OOAKs are so unique, they are VERY hard to price sometimes. Sometimes, in cases where a normal item becomes a fluke, the price may just go up a little, or not change. Where it's intentional, it becomes a little harder.

Most of the time, a buyer really doesn't look at these factors when they see a price tag. They see only the price tag and think it's "too high" and often "outrageous" for a "small" or "simple" item. So little consideration is given to the work, the nature, or the history of the item they so flippantly deem overpriced.
Too often, a seller of hand-crafted items takes nearly as long to work out a pricing formula and a final price for their work as the piece they're pricing took to create. Since there is no One Solid Formula for every item, every crafter, every venue, and no universal calculator, there is no real way to compare two artists or two items. I have been to conventions/shows where I have been told that someone "over there" is selling the exact same thing I am, and is only charging half the price. At one event, I went over to talk to that someone "over there", since I often look for others selling items similar to mine to connect, share techniques or even just to chat. It turned out that someone "over there" used craft-wire and glass or plastic beads, not Sterling Silver and Swarovski Crystal. Said someone "over there" complimented my work, and promptly requested several of my unique pieces, lamenting that she could never create the same things, though her bracelet style was vaguely similar to mine, and she had only started making/selling her work that very event, where that event had been in my second or third year selling.

Not everyone is unable to tell the difference in materials, but even when that someone "over there" told people it was craft wire and glass or plastic, and my signage clearly states which of my items are silver-plated or Sterling Silver, I still had people telling me that my items were too high priced, and that they could get their stuff cheaper "over there". The most a seller can do in that situation is shrug and inwardly shake their heads, and move on to the next potential customer. But no matter how many times we shrug and shake our heads, that comment stings, if only for a few minutes, particularly when in your mind you wonder "you'd rather pay half the price "over there" or at a mall or large store for craft wire and cheap glass or plastic instead of paying the price here for actual Sterling Silver and crystal...?" Or, as I've mentioned, pay about the same price for particleboard or plywood instead of solid wood, or for wire mesh and cheap clay instead of polished pottery or porcelain?

It all ties into the Big Box Mentality I mentioned in September. Buyers will go out of their way to spend money at large stores, thinking they're getting something far better quality for a mass-produced item rather than spending a little more and getting something that is uniqe or even One-of-a-Kind.
This entry will be in two parts; that whole life thing shorted me a bit on time to select items to post. The second part of this entry will come in the next day or two, and will have those items, and the shops and people who brought them to light.